Wild Roots Services
Building insights from data analysis to drive category growth through ranging, merchandising, price and promotion.
With 20 years experience in FMCG category management and national account sales roles, I can hit the ground running when you need extra resource for interim cover or specific projects.
Experienced in branded and own label, frozen, chilled, fresh and ambient.
Proficient in using Dunnhumby, Nectar data, Nielsen, Kantar Worldpanel, and IRI
Uncovering the path to take your business to where you want it to be.
Working from the roots up I will undertake an analysis of your marketplace and your customer to identify objectives and opportunities.
These will drive the development of your marketing strategy and actionable 3/6/12 month plans.
You can either take those plans for implementation in house or I can support your business through the process.
I will set up social media channels in line with your business objectives, building a following using relevant and engaging content.
I can support with ongoing content creation, management and training as needed.
I will use analytics tools to target your customers effectively to hit your objectives – awareness, engagement, conversion and growth.
For details of my Social Media packages click here